Square Enix will take an ‘aggressive’ approach in integrating AI for game development and marketing

Square Enix President Takashi Kiryu outlines the company’s AI-driven strategies for upcoming game development and marketing.

In his annual “New Year’s Letter,” Square Enix’s President, Takashi Kiryu, unveiled plans integrating AI into company strategies.

AI has steadily gained prominence across various industries, including gaming, drawing attention for its diverse applications, as seen in tools like ChatGPT. Notably, Xbox’s recent use of AI-generated art for game promotion underscores the technology’s growing role in the gaming industry. Kiryu’s announcement signals Square Enix’s intent to harness AI’s potential in their future endeavors.

Kiryu emphasized an “aggressive” approach toward deploying AI and other emerging technologies in game development. He highlighted AI’s transformative potential, aiming to enhance productivity in both game creation and marketing while teasing the creation of novel content. While specifics on the AI integration remained vague, Kiryu’s emphasis suggests a substantial adoption of AI within Square Enix’s development framework.

Additionally, Kiryu stressed improved global collaboration among Square Enix offices to boost new title sales and expand the reach of their game catalog worldwide. The company also aims to integrate Blockchain, Web 3.0, and Cloud technologies into production efforts, aligning with its tech-forward vision.

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